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Paid Advertising: Google Ads Fundamentals

Understand how Google Search ads work and plan your first campaign, all in one practical day.

1 DayBeginner8 ModulesGoogle Search AdsIn-person & onlineCertificate of completion
Course fee
R900per learner
R2 000 total
R900 course fee + R1 100 admin fee
  • Duration1 Day
  • LevelBeginner
  • FormatIn-person & online
  • OutcomeCertificate
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About This Course

Get found by customers who are searching

This one-day course focuses on Google Search Ads, so you can learn what really matters without being overwhelmed. You'll learn how customers search, how to choose keywords, write an ad and set a budget, then read the results to see what's working.

It's ideal for entrepreneurs, freelancers, small-business owners and anyone who wants to understand paid advertising.

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What You'll Achieve

By the end of the course you'll be able to

✓

Explain how Google Search ads work

✓

Set clear advertising goals

✓

Research relevant keywords

✓

Write ad headlines and descriptions

✓

Understand budgets and simple bidding

✓

Read results and decide what to change

Course Outline

One day. Eight modules.

First you understand how Google Ads works. Then you build and measure a campaign. Tap a module to see what's covered.

1
Part 1Understanding Google Ads
M1Understanding Paid Advertising
Learners cover
  • What paid advertising is
  • Organic vs paid traffic
  • How Google Ads works
  • Search results
  • Advertiser
  • Customer
  • Landing page
M2Understanding Google Search Ads
Learners cover
  • Campaigns
  • Keywords
  • Search terms
  • Ads
  • Landing pages
  • Clicks
  • Impressions
  • Conversions
M3Setting Advertising Goals
Learners cover
  • Website traffic
  • Phone calls
  • Leads
  • Enquiries
  • Sales

Learners identify what their campaign is designed to achieve.

M4Keyword Research
Learners cover
  • What keywords are
  • How customers search
  • Relevant keywords
  • Search intent
  • Negative keywords
PracticalCreate a keyword list for a sample business.
2
Part 2Building & Measuring
M5Creating the Advertisement
Learners cover
  • Headlines
  • Descriptions
  • Call-to-action
  • Display URL
  • A relevant landing page
PracticalWrite your own Google Search ad.
M6Budget & Bidding
Learners cover
  • Daily budget
  • Cost per click
  • Bidding
  • Campaign spending
  • Conversion goals

A simple explanation, with no advanced bidding strategies to overwhelm beginners.

M7Building a Campaign
Learners cover
  • Google Ads account
  • Campaign and goal
  • Location and budget
  • Keywords and ad
  • Landing page and review

Learners are walked through the full campaign setup, step by step.

M8Understanding Results
Learners cover
  • Impressions
  • Clicks
  • CTR
  • CPC
  • Conversions
  • Cost per conversion

Then ask the key questions: What is working? What needs changing?

Your Course Output

Leave with a campaign plan

Every learner creates a basic Google Search campaign plan, walking through the whole setup from account to review.

Google Ads account→Campaign→Goal→Location→Budget→Keywords→Ad→Landing page→Review
Who It's For

Built for beginners

No advertising experience needed. If you want more customers finding your business online, this course is for you.

Small-business ownersEntrepreneursFreelancersJob seekersCareer changersMarketing beginners
Course Fees

Clear, simple pricing

1

Course fee

R900 per learner.

+

Admin fee

R1 100 added to your course booking.

=

Your total

R2 000 per learner.

Quick Answers

Questions about this course

Do I need any marketing experience?

No. The course is beginner-friendly and starts with what paid advertising is and how Google Ads works.

What will I create during the day?

You'll build a basic Google Search campaign plan, including goals, keywords, ad text, budget and the landing page.

Does the course cover all Google Ads types?

No. We focus on Google Search Ads so that everything can be covered properly in one day.

Will I get a certificate?

Yes. Learners who complete the course receive a Global Edge certificate of completion.

Can I attend online?

Yes, you can choose in-person or online. Tell us your preference on the enrolment form and we'll confirm the next available dates.

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